Today, I wanna talk about things you should stop doing with your websites. I’ve done hundreds of websites and I’ve seen these behaviors, especially on clients that are smaller companies or even solopreneurs. Typically they don’t have the time or budget to think about them, but they still do. So are you curious yet? Let’s get started.

Stop Waisting Time on Small Details

Number one, waste too much time on small details. When creating a website, there is a lot to think about. I get it, but a lot of my clients, they just get lost in it and start focusing on the wrong things and mostly on small details that won’t make or break their site.

For example, I’ve had clients rethink and rethink and overthink the checkout functionality in their store. I understand big companies are optimizing their checkout process. That makes total sense, but that only works for them because they already have enough visitors. If no one is on your website. It just doesn’t make sense to start changing a standard functionality. Even for these companies. It only makes sense as they have enough data to make informed decisions about what to change. If you are starting out, this is not goint to improve your website. On the contrary! Dften the ideas are worse than the standard, and you will not only lose money, but mostly time where you could be focusing on more important things.

Stop Focusing on Design Details

To carry on with the topic of focusing too much on the wrong things. We have mistake number two, which is focusing too much on design details. Instead you should start focusing on good quality images. You can’t imagine how many times I’ve had to change miniscule details. “Can you please move the button a few pixels up, a few pixels to the left. Maybe let’s try to change the font, make it a little bit bigger. Oh, why don’t we try to change the color?” This is annoying but mostly it’s just focusing on the wrong things. I totally understand you want a beautiful website that is converting, but in my experience, a clean and simple layout is the way to go, especially when you’re starting out.

And if you start focusing on really good websites, you will notice that it’s not the layout or the buttons or the animation that make the website beautiful. It’s the good quality images that they use.

There is no better recipe than a simple, clear layout with good quality, high resolution imagery to get the professional look that you’re aiming for.

So instead of thinking about the fifth font you want to add to your website, or if you should move the button five pixels up, start looking for the images that deliver the right message to your client. Just make sure you choose the right resolution so your images are not blurry.

Stop Dismissing the Importance of Website Copy

Dismissing the importance of good website copy is, in my humble opinion, the worst mistake you can make. I’ve had so many clients think just because they have a website now, they’re gonna get a lot of visitors and convert them to clients. But that’s just not the case anymore. You need to go the extra step and create high quality copy for your website – especially in the beginning! I would much rather pay someone to write the copy for me and just try to create the website myself.

Have you ever seen an old, ugly, maybe nonresponsive website? And have you thought, how is it possible that these companies get clients? Well, I have seen these websites and I can tell you that it comes down to content. Sure we are visual beings and nice imagery helps a lot. But in the end, if your copy sucks, it’s gonna be very difficult to rank and be found on any search engine. If you have the time, I would even suggest to create content in form of a blog where people in your niche can find answers to their questions. This will help so much with search engine optimization, and it’s gonna be much more important in the long run for your business.

So instead of focusing on every little detail, just go with a clean, simple layout, find some nice images, and focus on the content.

Are you guilty of any of these mistakes? It’s totally normal. Creating a website has so many different aspects. It’s normal to get lost in some of them, but now you know where to focus on.